Some would say "what's in a name?", in the case of our brand it's a reference to a style and vibe driven from the San-O lifestyle. San-O or SanO is the name that locals use when talking about their local surf spot. San Onofre is how tourists or nuclear regulators refer to the surf break. It's quite understandable that if you have never been or have spent little time there than San Onofre is your reference point. Now get out and enjoy that SanO Vibe.